Eva Pascoe is the Founder of Cybersalon.
She’s studied Linguistics, Psychology and Ergonomics of Human-Computer Interaction, and Human Trust in Machines and Dynamic Decision Making, and her work has been published in Proceedings of Decision Making Conference.
Eva co-founded Cyberia Internet Café, the world’s first Internet Café in 1994, pioneering the Internet early online/offline communities, online secure payment and building the business globally across Europe/Asia (Director 1994-2000) – backed by Saatchi & Saatchi and Mick Jagger. She also won the Sunday Times Technology Award with Gene Teare Winner.
She now works as Head of Retail Futures at The Retail Practice, a multichannel consultancy in UK and Europe supporting retailers to integrate the virtual and physical to create irresistible shopping experiences.